About us

Aiunt is a menswear brand built on the idea that clothes can hold stories.We create pieces that feel personal — the kind that carry a thought, a pause, or a memory within them. Each design begins with emotion and finds its way into form through simple, intentional detail.
The name Aiunt comes from the Latin word for “They Say.” It speaks to the noise around what men are expected to be. For us, it’s about stepping outside that space and finding one’s own way of expression that feels quiet, grounded, and real.
Our work is about building clothes that belong to a moment, not a trend. Every piece is developed with care, from the way a fabric moves to how it sits on the body, so it can live beyond the season it was made in.
Our first collection, Margins of Him, looks at the moments men often move through silently. The ones that shape them but rarely get seen. Each of those places became a feeling, and each feeling became a garment.
Aiunt is a space for stories — some spoken, some only felt.